Book Marketing
You, the writers-readers!
What is Your Annual Book Buying Budget?
Writers . . . you know yourselves, and you know the work and play of creating a manuscript. You know your characters, topics, arcs, themes, word counts, and gerunds. You are the ones wondering who your readers will be, and what you want to know is: who will be the buyers of your book?
Here’s a list of potential customers for your book-as-a-creative-product:
• Libraries
• Corporations that buy in bulk to distribute to employees or clients
• Parents, on behalf of their children
• People who love to read and have space to house a print book collection
• People who love donating and/or reselling the print books they own
• People in the general population, one-by-one-by-one
• Friends and family
• Activists who appreciate listening to lectures and interacting with authors
Now, here are two important questions to you, dear writers, from the other side of the desk:
What is your annual book budget?
What do you do with the printed books you purchase?
Many writers spend so much time at their craft (while also living lives that generate stories to write about and also generating day-job income), they don’t pay too much attention to the expense side of their own book budgets.
Is this you? Or, do you know to the penny how much you support the work of fellow writers? If you don’t have an exact answer, you’re in the majority. I believe that most people within the down-side-up U-curve of the bell don’t pay much attention to their book-buying habits.
How do writers — and book-purchasers — make sense of books on both sides of the business? A few surveys suggest answers.
One of them, posted in 2018 on www.statista.com, found the percentage of adults who read a book (any format) over a year. The highest percentage of readers, 84 percent, were between the ages of eighteen and twenty-nine. The lowest, 67 percent, were 65 and older. The in-between age groups scored in the low 70 percents.
A 2017 survey (www.bookriot.com) asked how many books people read on average per year. A majority of respondents, 41 percent, reported reading more than fifteen books per year, and in this category, 43 percent were senior citizens! Another recent worldwide survey of internet users in seventeen countries learned that 30 percent of respondents read “every day or most days.” Six percent stated that they never read books.
Reading is good for all components of the human being: body (relaxation), mind (mental stimulation), intellect (learning) and spirit (…just because). Intuition says there are more readers than writers in this world. The publishing business may seem as if it is on shifting sands, but it is built on a firm foundation of creators, seekers, and users.
Readers are important, but writers play all three roles.
Back to your personal yearly budget for buying books. It’s likely you spend between $0–$400 per year on a variety of titles: cookbooks, celebrity tell-alls, true crime, mysteries, how-to manuals, tourist guidebooks, memoirs, science fiction, a novel or two. The costs of individual books range from $2.99 to $10.99 (ebook), $17–$21 (paperbacks), $25–$35 (hardcovers).
Whatever you do with them after you’ve supported another writer and read them is up to you, but the price of no books in the market, on the internet, or in the device would create many a sad, incomplete lives.
So write. And buy. And count. And watch. And report.
Bonus: Books for Sale Documentary trailer!
Writers Supporting Readers = Readers Supporting Writers
This article was first published in the WheatMark newsletter and still appears on the company’s blog page: www.wheatmark.com/think-about-book-marketing-what-is-your-annual-book-buying-budget/ and I thank my friends there for the opportunity to write this for them back in 2018.
